Category Overview – Pakistan

Pakistan being the sixth largest country with a young and growing population has very attractive FMCG markets. Many of these markets, while growing, have become very competitive over the years. Foresight Research, via its household panel, produces category snapshots which offers bird-eye view of these markets.

These category-snapshots include:
•           •   Market Size: Volume (1000 Kgs / Litres)
•           •   Market Size: Value (Million Rupees)
•           •   Category Growth: Volume & Value (%)
•           •   Average Monthly Purchase Per Household (Gm or Ml / Month)
•           •   Average Monthly Spend Per Household (Pkr / Month)
•           •   Market Leader & Its Performance In Last Year
•           •   Major Brands’ Penetration, Volume Share, Volume Growth (%)

Following category snapshots are available:
•           •   Shampoo / Hair Care
•           •   Skin Cleansing Bars / Personal Wash Soaps
•           •   Skin Creams & Lotions / Skin Care
•           •   Washing Powders & Bars / Laundry
•           •   Toothpastes & Gels / Oral Care
•           •   Tea / Hot Beverages
•           •   Coffee / Hot Beverages
•           •   Dairy / Milk / Tea Creamers
•           •   Carbonated Soft Drinks / Fizzy Drinks
•           •   Home Care / Dish Wash NSD Bars / Dish Wash Powders
•           •   Branded Desserts
•           •   Ketchup
•           •   Recipe Mixes
•           •   Plain Spices
•           •   Noodles

 

 

 

 

 

 

foresight@foresight.com.pk

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