MediaSight Training Video

MediaSight is the custom designed software developed by Foresight Research (Pvt.) Ltd. A desktop software for analyzing media survey. It can work both on weighted data & unweighted data & have the capacity to give various access rights to different users as per the policy.


Foresight Household Panel Interview

An overview of the Foresight Household Panel interview. Foresight Research is the only market research company in Pakistan to have an household panel in Pakistan. This panel has a sample of around 7,500 households, selected from 150 urban & rural locations across the country. Currently, around 30 product categories are on its panel.


Foresight CAPI CLT

While many research companies have been using CAPI methodology for conducting interviews in Pakistan, Foresight Research has used it for the first time recently for one of its project in Karachi. The main objective of moving towards CAPI was to speed-up the data delivery time to the client, increase the quality of field work, eliminate any errors which could be present in separate data entry & improved interviewing process.


Perfect Store Training Video

It is important to create the perfect experience for the shoppers every time they go shopping. Perfect Store Audit checks & monitors the compliance of various stores against the Perfect Store criteria. This video explains the Perfect Store Audit methodology & a Field interview.